American Culture – 1972 – God is in television

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It shouldn’t be news to anyone at this point that the internet has done strange things to all of us. It has provided us with the opportunity to become more connected than at any time in history, but also spawned a heel-digging mentality that continues to pit us against each other. In the music world, we’ve seen it push the pop narrative towards a monoculture, while simultaneously fragmenting tastes and popularity, so it’s hard to see a future for the universality of the global pop star. . So what is pop culture at this point in human history?

OK, this is a wormhole that gets overwhelming pretty quickly. At times like these, when the subculture feels like a scream into the void and the monoculture feels like a wash of unregulated content, you have to feel that things matter. Community, intention, execution… all of these things play a role. This is where a group like American culture Between.

The Denver quartet feel like they’ve come from another era – an era built around networks of fanzines, word-of-mouth recommendations, recordings made without press pressure, and weeks spent in vans. transport in poor condition to play in front of 15 people at a time. Frontman Chris Adolf spent the first half of the 2000s exploring indie backwaters with cult heroes Love Letter Band, and his touchstones remain the same: the weirdness of the genre. meat puppets; the lively youthhis fascination with pop and noise as waste and art; DIY ethics as a policy of Coarse. You know the exercise but maybe you haven’t felt it the same way in recent years, because the underground has become overground and vice versa.

Their latest album For my animals looks like a missive from that time – an artifact that evokes a moment in history while trying to carve out a space for that moment to breathe again, questioning its place while still being comfortable in its own skin and hyper aware of what is going on around him. ‘For my animals‘feels intimate, like he’s speaking directly to you, but it’s overwhelming – a record that’s not built on hymns but still demands (and rewards) your attention.

Today we will present the video for the new single from American Culture ‘1972‘, which sees swirling and floating keys create an absorbing swirl of melody within a doubled psyche groove. Chris explains:

The song was just a little two-chord scrambler. When we practice, we don’t really focus on getting songs that we know well. We don’t like to be that tight. We love the edge of rediscovering things when we play live. So when we get together we just like to isolate ourselves to find new grooves. “1972” was one of the most primitive jams we’ve had. Then I bring them home to do the poetry part.

“When we recorded this I was inspired by those fake Olympic training albums that I once heard. (I forget what they were called.) But it was Krautrock but for Eastern Bloc legal reasons it had to be done under the guise of “Patriotic Music”. The production here was inspired by this idea. Poetry is… I don’t know… different for anyone in their own life.

The video itself serves as a sort of introduction to the group, as they continue:

For the video, Lucas (Bass) shot some images of fish in Italy. Although I really enjoy home-made and lo-fi music, I have seen a lot of very embarrassing low budget music videos. We have (obviously) a small budget. I didn’t want to try to make an entertaining art film or a “hilarious” storyline. We are not videographers. We are song makers. So we just filmed some simple sequences of us playing the song.

“There aren’t many pictures of us there. At first we asked people not to post photos of us live. For that, we just thought we’d be like, ‘Hey, sorry we were pretentious when we were younger. This is what we look like when we play. I just wanted to say hello. ‘ Then Hi!”

Watch, listen and obsess.


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